30 March 2015. Gaborone.
De Beers Group jewellery design competition, the Shining Light Awards, has officially commenced its 2015 segment. The competition has been running for 18 years and has seen the design and manufacturing of a number of ‘one of a kind’ jewellery pieces from talented designers from Botswana, South Africa and Namibia.
The competition was initially conceived as a design competition with a vision of showcasing the wealth of talent from South Africa, Botswana and Namibia, to the world by creating a design platform and providing opportunities for designers to bring their designs to life by working with jewellery manufactures to develop these unique pieces.
In 2015 the focus of the Shining Light Awards competition will take a new turn while still discovering and showcasing the talent of young jewellery designers to the world. The competition will now give participants the opportunity to not only showcase their talent but receive valuable business development skills in the areas of jewellery design, jewellery manufacturing, sales and marketing, consumer demands etc. The shift in focus is designed to align De Beers Group and its beneficiation strategy highlighting the value chain opportunities within the business.
“De Beers Group recognises the significant role that Producer countries play in providing the designers with various opportunities in the jewellery design industry. The success of the competition can be linked to the collaboration between Industry Stakeholders, Government as well as Tertiary Education Institutions, which fits in with the beneficiation ethos of De Beers” comments Kevin Goodrem, Vice President of Beneficiation at De Beers.
Forevermark – De Beers Group diamond brand is committed to contributing to the 2015 Shining Light Awards.
“The theme of this years’ competition, “The Promise” is fully aligned to our Forevermark promise – that all of our diamonds are beautiful, rare and responsibly sourced,” comments Stephen Lussier, CEO of Forevermark.
This years’ shift in focus encourages designers to move away from creating extravagant jewellery pieces to creating commercially viable jewellery.
“Creating smaller, more commercial designers allows us to more effectively develop young designers for the industry, while engaging consumers with the sorts of designs that they could aspire to own,” indicates Lussier.
The competition has moved from discovering pure design talent to encouraging participants to not only showcase their talent but their business skills – including cost management and return on investment. Thus designers will not only produce beautiful diamond jewellery but will develop a strategy in order to make this commercially viable to consumers.
The Shining Light Awards competition is open to students as well as those who have completed their studies at a tertiary institution in the past two years. Entrants will be required to design a commercial collection under the chosen theme; ‘the Promise’. The intention is to align and acquaint students to international standards of jewellery design.
The designs are requried to be submitted in 3D or 2D technical drawing (depicting the required dimensions). These designs will then be judged by an expert panel of judges. The top 12 designs per country- will be exhibited in the three countries.
The grand finale and announcement of the top three winners will take place in Johannesburg, South Africa at the CIRCA Gallery on the 8th of July 2015. The pieces will be showcased in 3D technology and the winners will receive a development package which will equip them to further their career both locally and abroad.
This year’s winner will be given the opportunity to receive training for a year in Milan, Italy with our innovative Forevermark design team. This will expose and enhance their skills in jewellery design,” concludes Goodrem.
For more information on the Shining Light Awards competition please browse this website. Young talent wishing to enter the competition will need to download the entry form from this website which was available from the 25th of March, the closing date is the 30th of April 2015.
Issued by: De Beers Group of Companies
T: + 267 371-6419